Social Media Challenging Traditional Media
Source: ReadWriteWeb:
Universal McCann has released a new report on the impact of social media on the media landscape. The report found that social media, in particular blogs, are “becoming a more important part of global media consumption for internet users than some traditional media channels.” The report states that “video clips, blogs, podcasts, social networks and RSS are all essential components of the online media diet:”
- 83% watch video clips, up from 62% in the last study in June 2007
- 78% read blogs, up from 66%
- 57% of internet users are now members of a social network
- RSS consumption is up from 15% to 39%
- Podcasts are now mainstream digital content, listened to by 48%
The report states that social media is a global phenomenon:
- Top markets for blogging – China 70%, Philippines 66% and Mexico 60%
- Top markets for social networking – Philippines 83%, Hungary 76% and Poland 76%
- China is the world’s largest blogging market with 42 million bloggers versus 26 million in the US.
